Please take the time to fill out this information as we prepare to embark a journey in creating a new image for your brand!

What emotions do you want your visuals to convey?

What colors resonate with you as the primary aesthetic for your brand? What do they represent?

Are there any specific symbols, imagery, or patterns you associate with your brand?

What kind of photography, illustrations, or designs appeal to you?

(Feel free to share examples or inspirations beyond what you’ve already shared)

Describe yourself in three to five words.

What are your core values?

How do you want your audience to feel when they interact with your brand?

What personal experiences or aspects of your life have shaped your perspective as an individual?

Do you have any existing brand assets (e.g., logo, website, fonts, colors) we should incorporate?

Are there brands, public figures, or organizations you admire? What do you like about them? Can you provide their social media platforms?

Do you have any preferences for font styles ?

(e.g., modern, classic, handwritten)

If your brand were an experience, what would it be like?

(e.g., a warm conversation, a transformative retreat, a fun and lively workshop)

What sensory elements (e.g., sounds, visuals, emotions) should your brand evoke?

What would you want your audience to say about their experience with your brand?

Are there any specific calls to action you want to integrate into your branding?

(e.g., book a session, download a guide, join a community)

COMPANY QUESTIONS

What does the your company name mean to you? Why did you choose it?

What is the mission or purpose of your company?

What is the core message or idea that your company wants to convey?

Who is your company's target audience?

(e.g., demographics, interests, challenges)

What needs, problems, or desires does your company address for its audience?

How does your company aim to make its audience feel?

What transformation or impact do you want your company to bring to its audience?

What emotions or themes should the visuals for your company evoke?

(e.g., trust, creativity, calmness)

Are there specific colors, textures, or styles you envision for your company?

Do you have a preference for typography (e.g., modern, bold, minimal)?

What symbols, icons, or imagery come to mind when you think of your company?

Are there specific aesthetics or examples from other brands that inspire your company’s visual identity?

How would you describe your company's tone of voice (e.g., approachable, professional, inspiring)?

What kind of language should your company avoid using in its communication?

What stories or ideas are central to your company narrative?

What calls to action should be integrated into your brand's messaging (e.g., connect, learn, join)?

What makes your company unique compared to other brands in its field or industry?

What misconceptions or challenges does your company want to address?

How does your company balance professionalism and relatability in its messaging?

If your company were a person, how would you describe their personality?

How do you want your audience to interact with your company (e.g., through social media, events, services)?

What platforms will your company use to connect with its audience (e.g., Instagram, email newsletters, workshops)?

How often do you plan to engage with your audience, and in what formats?

What actions do you want your audience to take after engaging with your company?

Where do you see your company in five years?

What goals do you want your company to achieve in the short and long term?

How do you want your company to evolve as a brand over time?

What would success look like for your company?

Do you have any existing branding elements (e.g., logo, color palette, website)?

Are there specific styles or trends you want to incorporate or avoid for your company?

What kind of photography, videos, or visuals do you think best represent your company?

How much creative control do you want to maintain during the branding process?

BRAND QUESTIONNAIRE